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PRWeek Outstanding Student Award Entry 

Campaign Proposal: Educating a divided America on the impact of climate change

I developed a campaign proposal to enter the PRWeek Oustanding Student Award 2023. 

This proposal seeks to educate climate change deniers and believers on the severity and impact of climate change in America. 

Skills developed:

  • Conducting primary and secondary research

  • Identifying informational, motivational and behavioral objectives 

  • Using research to back PR strategy 

  • Defining earned media tactics to reach a divided audience 

  • Using AI to influence a campaign 

  • Instagram
  • LinkedIn
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